Regular and informal dialogue – the key to change
I think it’s fair to say that change is a constant in pretty much every organisation I’ve spoken to since joining VMA in 2014. With the success of any change programme largely driven by the effectiveness of communications, it was interesting to read the average score for employees agreeing with ‘changes are communicated effectively’ continues to hover around 30%, and has done for the last decade.
I’m not sure the increase in internal social media channels over the last few years was really ever going to help increase this figure. For me, the importance of human, visible and engaging face to face interaction should still remain key. Having worked as an Internal Comms Business Partner myself, the most common feedback I’d get was ‘please give us the chance to speak with the CEO/MD and their senior team regularly and informally’. Whilst formal business events and conferences are important, too many organisations rely on these. Employees just want to see and hear their leaders in a safe, comfortable and informal environment – and they definitely want their voice to be heard!
Connecting people and sharing the hot topics through a good mix of channels remains a focus for internal comms teams up and down the country. Here at VMA we’ll be discussing this topic with senior internal communications leaders at a number of breakfast sessions this month. It’ll be interesting to hear their views and I fully expect to be recruiting many more strong interim change communications professionals during the rest of 2015…
By Andy Macleod
Consultant, Internal Communication Practice
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