Last week saw the official launch of our internal communications survey results for 2016. Over 500 internal comms (IC) professionals completed our latest VMA Group survey, revealing some interesting trends within the IC profession.
Amongst a whole range of stats, some of the most interesting for me were:
– Over 50% of respondents now have more than a decade of experience in internal comms – it’s no longer a new discipline!
– 58% of respondents were aged between 31 and 45, with only 6% younger than 25 or older than 55. With people working longer, does the internal comms team need to reflect that we could well have employees ranging from 18 to 70 years old in the not too distant future?
– 80% of respondents don’t believe (when recruiting for their organisation) that sector experience is necessary for an IC professional to be successful – can we now truly put this one to bed?
– 61% of respondents don’t feel you need a specialist qualification to be a successful IC professional – does this need to change?
– 70% of respondents believe their use of digital communication tools is poor or average – how many organisations still have a ‘digital communications strategy’ and when will digital be considered as something that’s naturally integrated into ‘the strategy’?
As an ex-IC professional myself, I now specialise in interim IC recruitment here at VMA. With this in mind, I’d love to hear from experienced interim IC or change comms professionals who may be interested in discussing the survey results over a coffee. If this is you, then drop me a note today.
We’ll also be holding a number of breakfast events this year for IC professionals to discuss and debate the challenges they face in 2016 – including a great event lined up for May, aimed at helping strong IC managers develop their change management skills. If you’re interested, get in touch today.
Consultant, VMA Group