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Marketing Executive

Marketing Executive

  • Location

    London

  • Sector:

    Marketing, Digital

  • Job Type:

    Permanent

  • Salary:

    £30,000 - £35,000 + Benefits

  • Job Ref:

    JP916607

  • Published:

    6 months ago

  • Expiry Date:

    2023-11-10

  • Consultant:

    ConsultantDrop

Our client:

VMA Group have partnered with an exciting B2B software scale-up based in Southwark, London,

Our client is operating in a fast-paced environment, focusing on cutting-edge technology. We are looking for an energetic ambitious marketing executive who has at least 3 years experience in a similar B2B Industry. You’ll be working in-house as a member of a small team, providing you with the opportunity to work on a wide variety of projects, gaining exposure to different aspects of the business.

Job Description:

As Marketing Executive, you will be responsible for creating, optimising, and publishing

content across various channels to increase brand awareness, generate leads, and support

our overall growth objectives.

Key Activities:

  • SEO Copywriting: Research and develop compelling and informative content, including product information, landing pages, blog posts, whitepapers, case studies, and more, that resonates with our target audience and is optimised to improve organic search rankings and drive organic traffic to our website.

  • Content editing: Repurpose and continuously improve existing online and offline content to publish across different formats and bring messaging up to date.

  • Communications Planning: Develop and execute marketing communication plans, including scheduling and posting content across various marketing channels and social media platforms to ensure consistent and effective messaging and increase our social presence and engagement.

  • Email Newsletter: Create, manage, and execute email marketing campaigns to nurture leads, engage customers, and share valuable insights and updates about our business and target sectors.

  • Backlink outreach: Identify quality backlink opportunities and engage site owners to request backlinks that will improve organic search rankings and drive organic traffic to our website.

  • Events: Coordinate and participate in marketing events, webinars, conferences, and trade shows to showcase OpenDialog's solutions and generate leads.

  • Other As Required: Be adaptable and ready to take on additional marketing tasks and responsibilities as needed to support the marketing team and company goals.

Skill Requirements:

  • Copywriting/Editing: Strong writing and editing skills with minimum 2 years experience of creating engaging and persuasive content for professional audiences.

  • Exceptional English Literacy: A high level of proficiency in the English language, including exceptional written and verbal communication skills and high attention to detail on spelling and grammar.

  • Research: Ability to conduct market research, competitor analysis, and industry trend monitoring.

  • Communication Planning: Experience in planning and executing marketing

  • communications strategies.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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