Head of Digital

Exciting opportunity for an experienced Head of Digital to join a transport and retail hub on a permanent basis.

The successful candidate will be responsible for leading the digital function and driving the evolution of our digital and ecommerce offering across the business.

Hybrid working: West London office

Roles & responsibilities:

• Ecommerce Strategy: Develop and execute a strategic roadmap for ecommerce growth, including sales targets, customer acquisition, retention, and optimisation of the online shopping experience

• Digital Transformation: Lead the digital transformation initiatives, driving innovation and leveraging technology to enhance business processes, improve operational efficiency, and deliver superior customer experiences

• Customer Experience (CX): Lead efforts to enhance the online customer experience, ensuring a seamless and user-friendly ecommerce platform that meets the needs and preferences of our target audience. Implement CX strategies to improve customer satisfaction, loyalty, and retention

• Digital Product Ownership: Own the digital product roadmap, working closely with cross-functional teams to define product requirements, prioritise features, and drive product development initiatives that align with business goals and customer needs

• Analytics and Reporting: Utilise web analytics tools to track key performance metrics, analyse trends, and generate actionable insights to inform decision-making and drive continuous improvement

• Ecommerce Technology: Evaluate and implement ecommerce technology solutions, platforms, and tools to support business objectives and enhance operational efficiency

• Team Leadership: Lead and inspire a team of ecommerce, digital transformation, and CX professionals, providing guidance, support, and mentorship to drive performance and foster a culture of innovation and collaboration

• Cross-Functional Collaboration: Collaborate closely with internal stakeholders, including product management, merchandising, IT, and customer service teams, to ensure alignment of digital initiatives with overall business goals and objectives

• Budget Management: Manage ecommerce, digital transformation, and CX budgets effectively, allocating resources strategically to achieve maximum ROI and drive business growth

Skills & experience:

• Proven experience in ecommerce, digital transformation, and customer experience management, with a track record of driving online sales growth and enhancing customer satisfaction in a retail or ecommerce environment

• Strong leadership and team management skills, with a demonstrated ability to build and motivate high-performing teams

• Deep understanding of ecommerce platforms, technologies, and best practices, with experience in implementing and optimising ecommerce websites

• Expertise in digital transformation principles and methodologies, with a focus on driving innovation and leveraging technology to achieve business objectives

• Experience implementing CX strategies and initiatives to improve customer satisfaction, loyalty, and retention

• Analytical mindset with proficiency in web analytics tools to track performance and optimise campaigns

• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional teams

• Creative thinker with a passion for innovation and driving results

 In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Generous pension provision

• Private Medical Insurance

• Life Assurance

• Employee wellness & assistance programme

• Hybrid working arrangements 

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com