Is it a happy new year?
A newly published report from the Healthcare Communications Association suggests that times have never been tougher for communications teams in the pharmaceutical industry. The report states that pharmaceutical communications teams are seeing falling budgets and reduction in headcounts, yet greater expectations and more emphasis on developing meaningful partnerships with customers both in the UK and globally.
The good news is that the report was based on information gathered up to May 2011. Here at VMA Group, we have certainly seen evidence of headcount reductions or freezes in pharmaceutical companies but recent months have indicated a more positive mood and many pharmaceutical companies are starting to search for new talent once more. Despite the gloomy economic forecasts, it seems that pharmaceutical, and many other parts of the healthcare world, may have decided now that the time has come to start planning and looking forward again.
The latter half of 2011 definitely saw an increase in the number of healthcare communications roles coming through across the healthcare sector. Furthermore, the number of candidates looking to move was also fairly buoyant during that period. Early signs in 2012 are that healthcare communications professionals as well as our clients are feeling more confident about the future, so fingers crossed we have entered a happy new year.
We have more information on the healthcare communications market available in our quarter one market update