Is a PR Agency right for you?
Colourful characters, hard work, inspiring, exciting, no-one day is the same, challenging…these are just some of the words that we hear from agency PR’s about their jobs. It’s a tough industry but there’s something about it that makes people come back for more. Working in an agency can be a baptism of fire but it’s the days when a sell-in gets picked up and flies, when your campaign gets shortlisted for an award, when a celebrity delivers a spot-on (with all key messages!) interview, an event goes off with a bang or a client showers you with rarely delivered praise that makes it all worth it.
Getting your foot on the ladder in a renowned PR agency is getting more competitive and they are becoming more selective, so how can you make yourself a ‘must-have’ candidate?
First there’s the basics:
- Get your CV right! You’d be shocked at how many CV’s are submitted with spelling and grammatical errors, so always double or triple check before using it to apply for any job. Remember, it is what we as recruiters, and the client, have to go on for a first impression
- Look the part – show yourself at your very best
- Do your research – Where do you want to work and why? What campaigns have they done to make you want to join them?
- Know your market/sector – Understand the agency market, and more specifically the sector that interests you
But then what?
- Make yourself stand out
- Know your Social Media – This is crucial for anyone in or looking to get into PR. An agency is looking for someone who is confident working across traditional and digital teams. There will always be digital experts but you need to know your stuff too, be sure to get as much experience under your belt as you can as this will stand you in good stead for any role
- Be creative – It doesn’t matter what sector you are working in, there must be an element of creativity to what you do. Going for an interview? Come up with one creative idea for one of their clients and weave it in to the conversation
- Show a ‘Can do’ attitude – There’s no ‘I’ in team at an agency and you will often be called upon to stay late at events, work across accounts outside of your remit or stay late to help a colleague. If you’re not prepared to do this, then agency life is definitely not for you
- Display passion – You need to have a genuine passion for what you do, especially in an agency environment where you will often find big characters. Find your niche, arm yourself with the facts and be intelligent in how you communicate with colleagues, clients and journalists
- If you have put together a portfolio of your work or achievements, do take that along to any interview.
There is no such thing as a typical agency person, but if you are a combination of intelligent, creative, strategic and innovative and are interested in moving into a field that will offer equal amounts of challenges and rewards then this is the place for you. Please get in touch to find out about some of the vacancies we are currently working on.
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