Since VMA Group opened a practice to serve the Asia-Pacific market in September 2011, the corporate communications landscape in the region has changed considerably. The demand for skilled communications professionals is high and organisations are restructuring to enable local decision making, rather than having to revert back to a global function, often based in Europe or USA.
There has also been a significant demand for internal communications specialists – in fact, in our latest research, Corporate Communications in Asia Pacific, Career and Salary Report 2012/13, 50% of respondents cited internal communications as the number one area of focus, followed by 27% Media Relations and 20% External Communications. This correlates with what VMA Group has been experiencing – a steady rise of dedicated internal communication roles.
Interestingly, the report also outlined that flexible working hours were a major factor in keeping employees in their current role. In the West, flexible working arrangements often equate to home working and a combined mix of shorter and longer work days. Part-time roles are a relatively unknown concept in Asia. The average bonus (34%) for Communication professionals tended to be between 11-20% and we also saw a decrease in the popularity of the ’13th month’ concept.
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