Increasing pressure on the internal communication function is pushing up interim usage. This was one of the findings from a report carried out for VMA Group among over 500 internal communications professional. The survey also found the trend to be further pushed by the function’s blurred lines of responsibility.
According to the fifth annual Internal Communications market survey, the majority of IC teams are supported by contracting resources, with over half (57 per cent) of respondents currently using interims. This demand is currently being driven by increased change management activity that requires specialist skills and experience.
Andrew Harvey, director of internal communications practice, VMA Group explains: “The business world is operating in a state of constant transformation, driving the need for more change management, which understandably falls on the head of the internal comms team. What we’re seeing is this function turning to the interim market to meet this demand due to limited resources and skills.”
While 72 per cent of those surveyed do not expect to increase the number of contractors over the coming year, this is indicative of the uncertain nature of the interim market, as one of the respondents, Allen Bruce, head of change communications EMEA at AIG, explains: “Often the need is driven by a specific event, such as maternity cover or sickness. These are not necessarily things that IC leaders can predict, so the 72 per cent of leaders not anticipating an interim hire in 2016 may yet find themselves in need of one.”
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