How You Know it is Time to Move In-House…
Working in a PR Agency is one of the best ways to get diverse sector experience and it certainly teaches you how to juggle conflicting priorities and work to tight deadlines. However, there comes a time when most consultants feel the need to specialise and go in-house. Here are a few signs that now is the time for you to jump ship…
- Your wedding invite list has more client names then family names on it.
- Even worse, the wedding list is made up of “potential” clients you have been courting longer than your new spouse.
- Your day is totally ruined if a rival agency gets good coverage for their client and you decide to vent on the new account executive. They are now crying in the toilets – good job!
- You have referred to yourself as a guru at any point in a pitch.
- You have used the term synergy more than five times today.
- You obsessively add up your clients’ monthly retainer fees and wonder why you haven’t gone freelance or started your own agency.
- You stopped having a favourite client six months ago.
- You regularly say to colleagues “this job would be great if it wasn’t for the clients getting in the way”.
If this sounds like you don’t despair – take a look at VMA‘s latest in-house roles…and apologise to the account executive!
By Julie Mazzei
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