France – Growth and fragmentation of Paris’ corporate communications sector expected
Corporate communications in Paris will continue to grow in the immediate future, not only in size but also in importance, according to 60% of respondents to the first edition of the Paris Communication Study by recruitment firm VMA Group.
In addition, the survey found that communications roles in Paris are becoming more specialist, with 70% of those surveyed predicting that junior and mid-level operational roles will become less generalist in the future. An increasing need for digital expertise was the most often cited as the driver of this shift.
In other news, nine out of ten respondents reported that native or expert English language skills are ‘important’ or ‘very important’ to their role, which is perhaps indicative of the fact that 73% of those surveyed have a global remit.
When asked how satisfied they were in their current role, almost half of all respondents (44%) reported that they were either ‘neutral’ or ‘not satisfied’. This widespread nonchalance towards their current roles perhaps explains why over half of those surveyed said they intend to move jobs within the next twelve months.
Furthermore, 90% of respondents – although not necessarily actively looking for work – would be open to moving if the right role presented itself.
Kim Johnson, Senior Consultant at VMA Group commented: “When you consider that Paris is a global hub for international business, the growth in importance of the communications function is perhaps unsurprising. It is interesting, however, that, unlike the UK, roles in the French capital are becoming less generalist as the market matures.”
“It seems that the emergence of a strategic, visionary, leader overseeing a team of niche specialists is changing the structure of Paris-based communications teams. Feedback from respondents suggests that this new structural model has organically developed so that silos are avoided and communication departments can effectively meet the current and future needs of their organisations. It will be intriguing to monitor the development of internal structures in coming years to see if demand will grow for project, internal comms, and engagement specialists as predicted.”
“Despite the continued importance and reach of the French language, it is undeniable that English has become the lingua franca of international business, and increasing globalisation, coupled with greater diversity within Paris-based teams, suggests that use of the English language will continue to grow as communications as a discipline expands.”
“The fact that 90% of respondents would be open to moving to a new role if the right opportunity presented itself indicates positivity in the market as ambitious communications professionals are eager to experience the diverse opportunities that Paris has to offer by seeking out new challenges,” Ms Johnson concluded.