VMAGROUP Netherlands in cooperation with Elsevier will be organizing an exciting discussion panel about Digital Transformation from a Marketing Perspective on Wednesday, December 13th.
This event will be hosted by Elsevier, an information and analytics company and one of the world’s major providers of scientific, technical and medical information.
We have invited some speakers who have recently managed the Digital transformation for their companies like Elsevier and Meeus. Shereen Hanafi and Jasper Hegart-Ditton will share their experience in guiding this transformation for Elsevier. Caspar Fraiture, Manager Digital Transformation at Meeùs (an AON company) will share his experience in guiding the transition by building up client channel scrum teams. Willem de Ruijter will discuss the CEO survey and how digital transformation is effecting the role of the Corporate Communications Director.
2:30-3:00pm – Arrival/registration – coffee, tea, soft drinks and snacks
3:00-3:05pm – Welcome/introduction – Helen Cioni (VMA) and Shereen Hanafi (Elsevier)
3:05-3:20pm – Willem de Ruijter, Managing Director, VMA – key findings from VMA “CEO survey – Digital Transformation and the role of the Corporate Communications Director”
3:20-3:40pm – Shereen Hanafi, Head of Marketing, Elsevier – Riding the digital transformation wave – sharing best practices from telecoms and publishing and how marketing can be a driver to support an organisation undergoing an industry disruption.
3:40-4:00pm – Jasper Hegarty-Ditton, Client Development / Digital Director | Upp B2B – “Greater customer centricity through digital transformation”
4:00-4:30pm – Caspar Fraiture, Manager Digital Transformation, Meeùs (an Aon company) “Embrace your business and operate effectively with client channel scrum teams, making digital transformation happen successfully!”
4:30-4:50pm – Q&A
4:50-5:30pm – drinks, borrel hapjes
To register, please respond to Helen Cioni