At last week’s European Communications Summit (ECS) in Brussels, VMA Group conducted its annual temperature check of the communications market in Europe. The survey was distributed at the ECS 2016 with over 600 communications professionals attending. The survey results produced an interesting overview on market sentiment on team structure and career progression in the profession.
Last year, at ECS 2015, almost 50% of respondents who participated stated that the most important factor when changing jobs was the opportunity to develop within the company. In comparison this year only 31% believed this is the case. Furthermore almost a third (32%) said that they regarded company culture to be the most appealing factor when looking for a new opportunity. Colin Archer head of internal communications at Imperial Tobacco Group, stated in VMA Group’s Inside Insight published earlier this year, “For me though, I think the culture of the organisation, the people I work with, and the opportunity to learn about different sectors and businesses is what is important”.
The challenge for many communicators continues to be around growing their careers, and often a strong company culture goes hand in hand with development opportunities. If you feel more secure and happy in a company you are more likely to thrive and take on new development opportunities. Nicole Dempster, internal communications director at ITV Plc agrees “A business has to feel you’re right for them, and they have to be right for you. Make sure you choose somewhere you can really grow your career. Somewhere you can thrive.”
Furthermore, 2016 has seen a 12% increase in respondents willing to relocate to a new country to exploit global opportunities. The fluidity of the market can be seen in a positive light as it enables career progression internationally. The current status of communications professionals looking for a job or considering opportunities has increased by 20% year on year which begs the question are organisations doing enough to engage with and keep their staff? Additionally, the survey showed external communications as the single most desired comms discipline to work in consistently between 2015 and 2016. External comms is perceived as a broad role allowing more freedom and opportunity to keep options open and move to a specialist route in the future. However do you feel this to be the case? Let us know your thoughts by commenting on our LinkedIn post.
Willem de Ruijiter, Executive Director EMEA, states ‘The future is bright for the European communications market, organisations have long recognised the value of having the best comms staff and the networking with these cutting edge specialists was illuminating.’
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