Eat, Drink & Be Social!!
Whether it’s Facebook, Twitter, Tumblr, Instagram, LinkedIn, Snapchat, Vine or one of the many other social media now available, there are very few of us now who won’t connect to one or more of these channels countless times throughout the day.
As digital and social media have become more entrenched in our lives, they have become a crucial platform for brands, enabling them to listen to and engage with people in a way they’ve not been able to before, giving far easier access to consumers.
Regardless of the sector, whether you are in agency or in-house, it is crucial for PR and communications professionals to be familiar with, and understand the power of, social media channels. These are no longer ‘nice to have’ or standalone channels but instead form a crucial part of the overall communications mix, working seamlessly alongside Communications, Marketing and Internal Communications…or at least that’s the aim.
Many brands, however, are still in the learning phase and are not yet utilising these tools to their full capacity. There is a constant appetite from people to learn more, and this prompted the External Communications team to partner with experts in the field to help educate our candidates and clients alike about the social media opportunities that are available to them and their organisations.
So, this was the ideal focus for our first External Communications Showcase, ‘Best Use of Social Media’, #ECShowcase, which we held at our Bedford Square offices last week.
We were delighted to welcome a diverse set of speakers to share their accounts of how to devise and deliver a successful Social Media campaign, and discovered more about Historic Royal Palace’s Tower of London Poppies installation; the NSPCC’s new Share Aware campaign; Blue Rubicon’s advice on how to produce valuable video content for brands; and Cancer Research UK’s approach to ensuring sustained interaction with supporters. Our speakers shared a wealth of advice and talked through the approach they take to engage, build excitement and facilitate with their key audiences.
Some key points that came out of the evening:
- Consumers are more savvy than they used to be – do not underestimate your audience
- Create believable content – sometimes the simple, grass roots approach is more effective, it all depends on your audience and brands must learn to be nimble in this regard
- Make things fun but educational and informative – brands must keep up with the constant appetite for learning
- It’s a conversation – never forget that this is a two-way dialogue and that consistency and speed are of the essence
Following the success of our inaugural event and the unanimous positive feedback we received, we are already starting to plan our next #ECShowcase and look forward to seeing you there.
Consultant, External and Marketing Communications
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