One month to go and the festive fever is starting to build!
On a personal level, we may be planning, shopping, drinking, eating, more shopping, cleaning, talking, laughing, travelling, writing, wrapping, grooming, more shopping, baking – I’m sure you appreciate where I’m coming from! Most of us look forward to Christmas and an enforced break, to spend with family, friends or just relaxing. However, the run-up to Christmas isn’t always so enjoyable for many.
On a professional level, one month to go may signal Christmas party overdrive for some. For others, it’s an excuse to start to wind down for the yuletide break. For more of us, it’s likely to be a frenzy of trying to get things finished before the end of the year.
For PR and Corporate Communications professionals, there’s no time of the year when a quiet life is assured. Even in the run-up to Christmas, journalists are still looking for juicy stories, bloggers are still blogging, issues and crises are still poised to strike from the wings and stakeholders, whether internal or external, still need to informed, educated or simply engaged with. There’s actually increased pressure to get projects finished for many who have the fiscal year-end falling at the end of the calendar year. For those working in PR agencies in particular, December has traditionally been the busiest time in the PR calendar – last minute pitches for January launches, client drinks, year-end evaluation, quirky Christmas or New Year stories and all with a depleted workforce which needs to use up holiday entitlement before January. The litany of winter bugs and viruses also seems to conspire to make things as difficult as possible, slaying practitioners left, right and centre.
All of the above applies in the world of recruitment too. Whilst in the current economic climate, it’s impossible to predict anything with complete confidence, we can say that we usually observe a slowdown in new roles from early December. However, often activity levels will pick up again immediately pre-Christmas as people start to peer over the year-end fence and realise that there is a whole new year just a few days away. From a candidate perspective, we also see a reduction in those wanting to plan a move pre-Christmas but an increase in people wanting to meet up in the new year to discuss their options. Whatever peaks and troughs may be ahead for the next month, we are feeling optimistic about the year ahead but we haven’t written off 2012 either!
Whether your next month is anticipated to be frenzied or laid-back, I’d like to wish you a very merry pre-Christmas!
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