On Tuesday 24th January 2012, VMA Group hosted Charlie Mayfield, Chairman of The John Lewis Partnership at the launch of its inaugural Business Leaders in Communications Study 2012.
Alongside Charlie Mayfield, John Smythe, Founding Partner of Engage for Change; author of “The CEO – Chief Engagement Officer”, David Bickerton, Director of Communications at BP, Leslie McGibbon, Vice President Global Communications at GlaxoSmithKline Consumer Healthcare and Professor Tom Watson, Professor of Public Relations at Bournemouth University took part in a lively and wide-reaching debate about the current and future role of corporate communications.
Catch up on the evening’s discussion and debates below:
Julia Meighan, Executive Chairman of VMA Group introduces the Business Leaders in Communications Study 2012. This is followed by an overview of the study’s findings by Nick Grant, CEO of Mediatrack.
Charlie Mayfield, Chairman of the John Lewis Partnership, discusses communications within the retail industry.
Charlie Mayfield, Chairman of the John Lewis Partnership, answers questions fielded by the audience at the Business Leaders in Communications Study 2012 launch.
The Business Leaders in Communciations Study 2012 panel answer questions fielded to them by the audience at the launch event.