For over 45 years, VMA GROUP has been a leader for recruitment in the communications, marketing and digital sectors. As a natural continuation of our existing business specialisms, and due to rising demand for transformation professionals, we are excited to have introduced our change management recruitment practice to VMA GROUP.
Should you be changing?
As the world continues to change at an unprecedented rate, business transformation should be at the forefront of every organisation’s strategic plan. Making decisions to capture untapped potential and efficiencies are vital to ensure new market entrants don’t overtake. Transformations are complex and multi-faceted processes that impact all areas of an organisation, with aims to bring new value and sustained growth for the future.
What should be changing?
Each organisation’s transformation varies depending on their individual needs or potential future downfalls. The digital age that we now live in means that many businesses have, need to, or are still undergoing a digital transformation, as they restructure their business model by implementing modern technology into their processes to improve efficiencies. Organisational change, cultural change and management change are examples of other types of transformation that a business may choose to undergo to boost overall performance.
So, who’s involved?
In order for a transformation to be successful, a lot of people in the organisation need to be involved. While the CEO is heavily involved in this, a specialist team of change professionals can help aid and ease the process by ensuring the project stays on track in both the short-term and long-term. While a more senior change employee, like a Chief Transformation Officer (CTO), may be involved in more authoritative decisions such as operations and investments, other change employees should be present to make day-to-day decisions and communicating these with the rest of the workforce.
What’s the key to success?
A massive 70% of large-scale transformations are unsuccessful1. So, what can go wrong? Having an unclear vision and lack of strategy from the offset will inevitably result in failure. Employing a professional who is able to quickly understand the problem and develop a refined strategy will give clear direction to the transformation. As well as establishing a strategic path, they will ensure the right people with the right skills are utilised, and will efficiently coordinate them to keep the project on track.
Effective stakeholder management is also fundamental to bring about successful change. Communicating with employees across the wider organisation and giving them a convincing reason for why the change is necessary, and as to how it will benefit them, is vital to ensure that they are on board with the project. Not only will this bring additional value, but it’s crucial to guarantee the longevity of the transformation.
How can we help?
Introducing a specialist team of change professionals to aid the transformation process is the key to success.
Written by: Genevieve Schofield, Marketing Assistant
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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.
