Asia – Corporate communications recruitment expected to grow
Corporate communications teams across Asia are expected to grow rapidly over the next two years, with three-quarters (73%) of survey respondents expecting their function will also increase in influence, according to annual survey The Pulse from specialist recruitment firm VMA Group.
Almost half (44%) of the more than 500 corporate communications professionals surveyed expect their total communications budget to grow; with two in five (47%) predicting that, at worst, it will remain the same.
A third (37%) of internal communications teams grew in size over the last 12 months and 28% expect to grow again in the coming year. However the most significant area of expansion was digital. Three-quarters of digital teams took on more staff over the past year and over 40% expect to add extra headcount in 2015/2016.
Whilst in previous years communications teams have tended to concentrate in regional hubs, such as Hong Kong and Singapore, VMA’s Pulse found that there was an increasing trend developing for them to be based ‘on the ground’. As a result, 40% of communications professionals in mainland China are expecting to growth their teams, compared with just 25% in Singapore and 31% in Hong Kong.
Regarding influence, a permanent question mark hangs over the place corporate communications holds in a company’s structure and, specifically, whether it should have a seat at the boardroom table. The Pulse this year suggests a roughly even split in Asia, with 51% of communications functions having a seat on their organisation’s executive team – a slight increase on last year’s results (48%).
A third (31%) of those questioned said their preferred method for finding a new job was through recruitment consultancies, while for the second year running only 7% of respondents were promoted to their current role. On average, 70% of respondents took less than three months to find another job.
Attitudes towards remuneration are also improving among communications professionals with more respondents feeling that they were “adequately paid”.
“The future for Asian business is optimistic, and The Pulse 2015/16 report confirms that the future of Asian communications looks set for corresponding growth,” said Katrina Andrews, Executive Director of VMA Group based in Hong Kong.
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