VMA Group, Germany: a communications update
With our Frankfurt office now in its second year, an optimistic future for VMA Group, Germany lies ahead. We’re consistently working on exciting roles and we’ve made some fantastic additional hires to the team. These appointments have helped us thrive in the now revolutionary function of corporate communications. During VMA Group’s 40 years of business, we have watched the very best in the field raise the function to the next level: full professionalisation. Over the years we have developed a wide-range of tools to benchmark the function, its structure and the future challenges of corporate communications departments.
Our various events and roundtables have provided a platform for communicators to debate and discuss any challenges they face, alongside issues that are likely to arise across the industry. Here are some of the key findings:
- Companies are looking for communications professionals that act as drivers, strategic thinkers and entrepreneurial leaders
- More than ever before custodians of reputation management need to be ahead of the curve. The dominant tendency is still for communications departments to be primarily focused on enhancing the company’s brand; a challenge when current company transformations are predominantly focused on “building an engaged workforce”
- With digital transformation high on the agenda, the communications functions are having to adapt their approach in the face of this ever-changing landscape – this in addition to the challenge of audiences spanning four generations, each with different expectations
With the growing expectations faced by communicators in a rapidly changing environment, the need to be proactive and drive future value has never been bigger. At VMA Group, we are passionate about the profession. Whilst being a leader in community building, professional development, and contemporary market analysis, we will continue to help the development of communications professionals and businesses alike. If you want to find out more about our industry events, or if you are looking for top talent in your organisation I would be delighted to meet with you. Please get in touch here.
Head of VMA Group, Germany
VMA Group is the international recruitment specialist for corporate and marketing communications. To view all our current vacancies, please visit our website.