There are some clear highlights for me when I look back on this year. VMA has continued to expand both regionally in the UK, throughout Europe and into a new continent with the launch of our Johannesburg office in April. We’ve only been able to do this through the support of our clients and candidates, along with finding some fantastic new people to join our team.
When I was with the Hong Kong and Singapore teams in October, I travelled to Shanghai to chair a round table meeting for senior Communications professionals. The quality, energy and influence of Communications professionals around the world never fails to impress me and this high standard is reinforced at every quarterly Advisory Board meeting I chair both in the UK and throughout Europe.
A topic that was high on the media agenda this year, and one that I am personally passionate about, is Women in Leadership. Along with Nicola Green, Communications Director at Telefonica, we held a launch meeting to encourage women in Communications to develop ways in which we can best support women reaching a board position. This is an important campaign for us as the Communications profession is complicit in the trend. Our comprehensive Business Leaders in Communications Study (BLCS), showed that 82% of senior executive roles in Communications were held by men, although it is a profession dominated by women (80%). We all have to take responsibility in redressing this.
In addition to the BLCS, we also released a number of other regional reports focusing on local Communications issues: “The Pulse” in AsiaPac, “Understanding the European Communications Labour Market Study” and our first “South Africa Communications Study”. It was fascinating to see the overlaps and differences regionally. If you would be interested in receiving a copy of any of our reports please click here.
Working in partnership with our clients and candidates has always been our key priority but we also aim to forge links with other industry specialists. For the second year, we supported the European Association of Communications Directors summit in Brussels and the inaugural launch of its AsiaPac equivalent last month. We are also keen supporters of CorpComms magazine, sponsoring events such as its CorkComms drinks, Digi awards and Annual awards
2016 is shaping up to be as busy and exciting as this one and I will be back with more monthly updates throughout the year. In the meantime, if you would like to comment on any of the points raised, please contact me.
By Julia Meighan
CEO, VMA Group
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